Social Media Marketing

Develop a valuable social relationship with your consumers putting our user generated content to work for you.

Our community counts with +570.000 consumers and is the first collaborative community in the FMCG sector. Given the commitment of our community, we are capable of designing and developing missions, contest, games and other solutions to meet your specific business needs.


Our consumers are ready to engage and interact with their brands. Currently, our online community has generated +13.500.000 ratings, 5.300.000 reviews, +50.000 photos, +10.000 recipes and tips and +2.700 videos.

Our site is one of the most visited in France with +6.000.000 views per month.


Social License:

Social License

Business Challenge:

Have your brand’s website appeal and engage consumers in order to generate more online buzz about your products and ultimately develop a valuable social relationship with them.

Benefits:

User generate content enriches your site in a fast and compelling way keeping it fresh and updated. Furthermore, it allows you to leverage the power of user generated content by enabling the voice of your consumer to speak for your product. Consumers in average trust 20% more other consumers’ review vs. advertising claims.

How it works:

TrialPanel offers an iframe where the content of the comments and ratings is pulled into your website with minimum changes to your site and through a life web connection.

Sponsored Content

Sponsored Content:

Business Challenge:

Increase your consumer base within your target audience in a cost-effective way, bridging online and offline activities to increase the level of participation and amplify your events or contests.

Benefits:

Extend your brand reach and build new relationships by targeting your message to new consumers within our platform. This will increase awareness, promote advocacy and drive conversion towards your brand.

How it works:

our Brand Pages allow any company to publish content about their products. However, only those who follow your brand can see your updates in their consumer walls. To overcome this barrier or to target different consumer profiles TrialPanel offers.
Online Advertising

Online Advertising:

Business Challenge:

Optimize your advertising expenditure by investing your money in the most cost-effective way to reach your target audience.

Benefits:

Optimize your advertising investment and extend your brand reach by targeting your advertising to your consumers in our platform.

How it works:

We have kept some space for advertising on the wall of our consumers. You can use it to advertise your brand or your new products, using banners or videos and paying per impressions. We even allow you to customize the profile of people you would like to target with that publicity.
Buzz Marketing

Buzz Marketing:

Business Challenge:

You wish to extend your brand reach within online communities, bridge offline with online activities and increase your online buzz.

Benefits:

Extend your brand reach and manage your brand image by generating specific social content through contests and events within our platform. Furthermore, gain new insights about your product by tapping into the consumer generated content.

How it works:

TrialPanel community is very active. They love to be challenged in contests and when they do they are not shy to share their pictures within our community but also in other places like twitter and Facebook. So by creating contests and games for our community with your brand as the main character we generate valuable online buzz.
Brand Page

Brand Page:

This space is dedicated to the interaction between brands and consumers. A space in which both, brand and consumers, can exchange relevant information such as events, brand news, consumer’s reviews and ratings, photos, recipes, video, advertising of new products, etc. Consumers can find everything on their favorite brands and products