Online Market Research

Our online market research proposition is based on 3 key pillars: TRACEABILITY, SPEED AND LOW COST. Building on these 3 pillars we offer innovative and traditional solutions to address key business needs.

TRACEABLE. Given the size of our community, +520.000 consumers, we are able to work on very specific targets when developing online market research solutions for our clients.


SPEED. Our consumers in MonAvisLeRendGratuit.com are engaged with the community and happy to participate of surveys. In a few hours we can collect hundreds of answers to your questions.

LOW COST. Our community is set up by TrialPanel with the support of Carrefour and the participating brands. Therefore, we can offer all of our online market research solutions at a lower cost without compromising on accuracy or quality of the information.


Post Launch TrialPanel Report

Post Launch TrialPanel Report:

Business Challenge:

After heavily investing in the development of a product you have just launched, it is key to fully understand how the product is performing against competition.

Benefits:

Get in depth customer information about your product launch and it’s performance. This information enables you to respond fast in case changes are required to achieve a successful product launch.

Methodology:

TrialPanel analyses the data looking at the different segments of interest, correlating key dimensions to purchase intent and product satisfaction and coding open-ended responses to get a detailed picture of the product strengths and weaknesses.

Reality Check Post Launch

Reality Check Post Launch:

Business Challenge:

Know the level of re-purchase of your product and the reasons behind the level of conversion to it.

Benefits:

Trace back consumers and their consumption to fully understand: a) who has repurchased your product and who hasn’t, and b) why did they repurchase your product and why they didn’t.

Methodology:

Whether or not your product is part of the initiatives tested in our community, we can always trace consumers via Emnos to see their purchase patterns towards your product and invite them to a survey to understand the reasons behind that pattern.
Sampling Tracker

Sampling Tracker:

Business Challenge:

Understand which is the ROI of your sampling program and the reasons behind the conversion level.

Benefits:

Trace back the consumers that you have sampled to: a) better understand their level of conversion or reasons for the no conversion, b) collect the necessary information to understand your ROI for your sampling program.

Methodology:

It is as simple as sending the samples to the right people and trace their purchase for some weeks after they got the sample product at home. This way, we can help you understand your sampling ROI easily.
Shelf Analysis

Shelf Analysis:

Business Challenge:

Define which is the best shelf layout for your portfolio of products in order to maximize your in store presence.

Benefits:

By testing different shelves layouts you can understand consumer’s reactions to each option and maximize your in store presence to increase sales.

Methodology:

Emnos and Carrefour offer the possibility to assess the best shelf layout solution for your brand and category. With this in mind TrialPanel offers the possibility to contact those who purchased on the different shelf lay outs and ask them additional questions about their shopping experience.
Brand Image & Positioning

Brand Image & Positioning:

Business Challenge:

Understand which are the equities and image of your brand amongst your consumers.

Benefits:

Manage your brand image and understand how consumers perceive your brand in the most cost-efficient and fast way.

Methodology:

TrialPanel can use your key category dimensions or propose relevant category dimensions to you. Then we ask consumers about their level of agreement on those dimensions with regards to your brand and your competitors. The result is an analysis on market drivers and a map that shows how your brand and your competitors are perceived on these dimensions.
Targeted Focus Groups

Targeted Focus Groups:

Business Challenge:

Understand in depth the reasons for low conversion to your product amongst your target audience.

Benefits:

Have direct line to those consumers that tried your product but decided not to purchase to fully understand the reasons for no conversion. This will allow you to refine your proposition, modify your formulation or decide the best promotion in order to engage these consumers and increase your sales..

Methodology:

We trace back consumers that replied our survey in a given way to invite some of them to an online focus group of up to 10 people. A moderator leads the discussion while you watch it online from your office.
Pack & Label Test

Pack & Label Test:

Business Challenge:

define which is the packaging that best suits your consumers’ needs.

Benefits:

Evaluate different packaging alternatives and select those that appeal the most to your consumers in order to optimize your investment in packaging design and development and limit the risk of launching unsuitable packaging.

Methodology:

We invite our community to a survey where we expose them to your pack options in addition to a series of questions customized to your business need. Through and online survey we gather their preferences and report back their choices.
Decision Tree

Decision Tree:

Business Challenge:

Understand how consumers behave in front of the shelf in order to maximize your in store presence and boost sales.

Benefits:

Gain information about consumers' perception of the category in a cost-effective way - which are the attributes in consideration when purchasing and the importance of each dimension for their purchase decision in order to maximize sales.

Methodology:

We put our consumers in an out-of-stock situation and we ask them a series of questions to determine their priorities when they chose your product.
Ad Test (Pre-Test)

Ad Test (Pre-Test):

Business Challenge:

Understand which advertising idea appeals the most to your target audience and once aired which has been the performance of your ad.

Benefits:

Evaluate the performance of your advertising ideas and aired ads in a cost-effective way in order to capitalize the most of your advertising investment.

Methodology:

We invite our community to a survey where we expose them to your different ad campaigns in addition to a series of questions customized to your business need. Through and online survey we gather their preferences and report back their choices and reasons.
Price & Promo Test

Price & Promo Test:

Business Challenge:

Understand which is your product‘s price elasticity and which type of promotion appeals the most to your consumers in order to maximize your sales.

Benefits:

Identify the optimal product price and the best promotional offer for your product in a cost-effective way, whether it is a new product, a product re-launch or an existing product.

Methodology:

Through a series of online “shopping trips” we expose consumers to different prices and or promotion situations to gather their reaction and understand price sensitivity as well as cross pricing effects.
Ad-Hoc Surveys

Ad-Hoc Surveys:

Business Challenge:

Need a quick test to confirm/reject a hypothesis on your product/market.

Benefits:

Obtain the information you need to assess your hypothesis in the most cost-efficient and fast way.

Methodology:

Based on your burning business questions, we build with you a survey that we launch within our community. Usually they take very short time in answering. Then we report back to you our findings.